WHY FAMALLY EXISTS
Built for the parents the apps forgot.
There are countless apps, communities, and resources built around pregnancy and postpartum. They're thoughtful, thorough, and designed for a particular kind of becoming a parent.
But parenthood begins in more ways than one. For adoptive parents, intended parents through surrogacy, foster parents, and others who grew their families without pregnancy — the experience is just as profound, just as disorienting, and just as in need of support. The resources simply haven't existed.
Famally was built to change that.
Meet our Founder - Kelsey Bigelow
I know this path because I’ve walked it.
I spent years navigating infertility before arriving at adoption, not as a fallback, but as the right and deliberate choice for my family. What followed was nearly two years of waiting. And then, in less than 24 hours, everything changed. We went from waiting to having a newborn in our home with no warning and no roadmap.
Every resource I found was built for someone else's experience. I was lonely, I was searching, and I kept finding answers that felt incomplete or like someone was trying to sell me something rather than actually help me.
That isolation is what planted the seed for Famally. I wanted to build the resource I didn't have. Something honest, practical, and written by someone who had actually been there.
When my child's birth mother passed away, the gap became even clearer. There was no community, no guidance, no language for that kind of grief. She had encouraged me to start Famally and was proud of the choice she had made. Carrying her encouragement forward is part of why this work matters so much.
My background is in marketing, events, and community-building but Famally isn't a marketing project. It's a response to a real and unmet need, built by someone who has lived it.
Resources built around your path to parenthood.
Famally is a growing hub for non-birthing parents. Right now, you'll find:
Resource Directory
Vetted providers, services, and supports for families on every path.
Substack
Personal perspective from the founder — the story behind the platform.
Articles & Guides
Practical, honest content on adoption, surrogacy, foster care, and more.
Parent Advisory Council
An early community of parents shaping what Famally becomes.
About Our Name
Famally is a name built with intention. It holds three stories inside it.
Ally
Famally is also about allyship, not as a political word, but as a human one.
To be an ally is to walk alongside. To listen. To support.
Famally stands beside non-birthing parents, birth parents, partners, and caregivers. We honor the birthing journey deeply, while also making space for those whose parenthood began differently. No experience is minimized here. No story is erased.
We believe families grow stronger when we support one another.
Family
Family is at the heart of everything we do. Not just the kind formed through birth, but the kind formed through love, choice, resilience, and care.
Famally exists for families built through adoption, surrogacy, fostering, donor conception, blended families, and every path in between. We believe family isn’t defined by how a child arrives, but by who shows up, stays, and loves.
Family, in our world, is something you build.
Alie
Famally honors the name of a woman who changed my life.
Alie is my child’s birth mother. Her selfless love and courage are part of our family forever.
Famally is, in many ways, a thank you to her. A recognition that family is sometimes created through acts of love that don’t fit into simple narratives.
Alie’s steadfast love and encouragement for me and my child were foundational to my experience as a parent and transformative in my experience as an adoptive parent.
What Famally Means
Famally is where family, allyship, and love meet.
It is a space for parents who didn’t give birth and for families formed in ways the world doesn’t always know how to talk about.
Famally is built for connection, guidance, and belonging, because every family deserves to feel seen in their story.